What we shipped, and why it works that way.

The problem

Nelco does not sell a fixed catalogue. It builds to the measurement you give it, which is exactly the thing a conventional product grid gets wrong: list forty items with dimensions and you have quietly told the visitor those are the only sizes available.

What we built

So the page leads with the capability rather than the stock. "Steel furniture, built to your size" is the first line, "Tell us the size. We build it." the first section. The ranges come after that, framed as a place to start from rather than a list to choose from, and the workshop history carries the credibility that a spec sheet cannot.

On the page

Ranges shown

Racks, book shelves, benches and desks, tables, chairs, almirahs, cots — and Made to Order

The two buttons

"Get a quote" and "See what we make". Neither is "Buy"

Enquiry route

WhatsApp, plus a tap-to-call number in the header. No form

Built with

Next.js, hosted on Firebase

The problem

The visitor here is a procurement manager, not a consumer. They arrive with a specification and a volume, and they are deciding whether this supplier can be relied on for the twentieth order as much as the first.

What we built

The headline answers that directly — "Trust is our brand. Consistency is our delivery." The navigation is organised by industry served rather than by product line, because a buyer recognises their own sector before they recognise a polymer grade. Two direct numbers sit on the page, not one switchboard.

On the page

Primary navigation

Industries first, then Marketing, About, Contact

Contact route

Two direct lines plus a published address

Built with

Static build with GSAP for scroll motion

The problem

A café site has one job and three facts. The job is to make somebody want to be in the room. The facts are what is served, when it is open, and how to hold a table. Most restaurant sites bury all three under a slideshow.

What we built

The positioning is stated plainly — "We didn’t reinvent the chayakada. We just gave it room to breathe." — and the navigation is almost entirely those three facts: Menu, Visit, Reserve, with Our Story carrying the atmosphere. The late closing time is prominent because for this trade it is the differentiator.

On the page

Navigation

Home, Our Story, Menu, Visit, Reserve

Booking route

WhatsApp, alongside Instagram for the room itself

Built with

Next.js, hosted on Firebase

The problem

Product marketing has to argue, not decorate. The visitor is an agency owner currently running the business on spreadsheets, and the page has to show them their own problem before it offers a subscription.

What we built

It opens on the problem in their words — "Your agency deserves better than spreadsheets" — then walks one workflow at a time: know every client, brief in and proposal out, GST-ready and India-first. Pricing is on the same page rather than behind a demo request, under the heading "Simple pricing. Honest value."

On the page

Structure

Twelve sections, problem through features to pricing

Images used

None. Every screen in the argument is type and layout

Entry point

"Get started free" rather than "Book a demo"

The problem

An architecture practice is judged on restraint. The site has to demonstrate the sensibility it is selling, which means it cannot be busy, and it cannot rush.

What we built

It is the longest build of the five by some distance and the slowest on purpose. The navigation is numbered — 01 Work, 02 Approach, 03 Materials, 04 Studio, 05 Contact — so the scroll reads as a sequence rather than a menu, and sections like "Four movements, one light" and "A practice measured in mornings" set pace before they set content.

On the page

Structure

Eleven sections, around 11,300px — the longest of the five

Enquiry

A real form with a project-type selector, not just an address

Built with

three.js for the canvas work, custom type system